Thursday, 13 June 2013

Trailer Terminology

Terminology
   
 Plot Summary - Most trailers today, have a structure of Three similar to a feature length film. They start with a Beginning (Act 1) That Lays out the story for the viewer.
The Middle (Act 2) which then drives the story further and usually ends with a dramatic climax. Act 3 usually features a strong piece of signature music, a powerful song which links to the genre and trailer.
The last act will include a powerful montage and emotional moments of a fil and may often contain a cast run if there are celebrity stars that could help sell the movie.

for example


Trailer for The Family 2013
Genre - Action, Comedy and adventure thriller.
Cast - Robert De Niro, Michelle Pfeiffer and Tommy Lee Jones.
Those Actors will suddenly start to draw in Audiences.
Act 1 - Robert de Niro voice overs at the start, he talks about his past and says that he had everything until he came under witness protection.
Act 2 - The family are shown as being Violent towards people because they have moved away to France , they add comedy moments to the trailer.
Act 3 - The music changes from good to scary and chilling music, people are after the family and suddenly it shows the family with guns, action shots and fighting scenes.
 

Voice - Over
Voice over narration is used to briefly set up the premise of the movie and provide explanation when neccessary. Since the trailer is a highly condensed format, Voice over is a useful tool to enhance the audiences understanding of the plot.
 
 
Original Famous Voice over for Cinderella in 1950.
 

Music
Music helps set the tone for the film, and the mood. Usually the music used in the trailer is not from the film itself, the music may be.
  1. music from the score of other movies.
  2. Popular or well known.
  3. specially composed music.
  4. songs which may include knock offs.
Cast, crew and studio
 
A cast run is a list of stars that appear in the movie, if the directer or producer is well known or has made other popular movies, they often warrant a mention as well. Most Trailers conclude a billing block, which is a list of the principal cast and crew. It is the same list that appears on posters and print publicity materials, and it appears on screen at the beginning or end of a movie.
Technical Elements

Sound mix - Many movie trailers are presented in Dolby digital or any other multichannel sound mix. Scenes including sound effects and music that enhanced by stereophonic sound are therefore the focus point of many modern trailers.
Video Resolution - Movie trailers preceding feature films are generally presented in the same format as the feature, being in general terms 35mm film or a digital format. High bandwidth internet connections allow for trailers to be distributed at any resolution up to 1080p

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